With everybody being so busy (or atleast pretending to be), having the flexibility of having your music, TV and radio shows and other information when you want it or where you want it is becoming more and more important. The 2008 Beijing Olympics is the perfect example with NBC seeing a remarkable increase in the number of viewers watching the video streaming online rather than "adjusting" their busy lives just to see the latest world-record shattering triumph of the planet's best athletes.
Podcasting is pretty cool in its ability to cater to the needs of its intended users in this changing times. I for one find it very useful because on certain days when I work the night hourshere in the library, I fail to catch my favorite radio program (The Clark Howard show) That is why I was so excited when the show offered podcating link in their website, albeit a couple of days after the live broadcast. It gives me the flexibility of just downloading the show with my MP3 player and listen when I want.
Beyond this, the technology have potential as well in the realms of public service (podcasting important info) or education when a student who misses class can download a podcast of a lesson. However, like with any other tools, this should always be used responsibly.
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